Luís Onofre.
Luís Onofre is a world reference brand on fashion, shoes and accessories. The brand was created in 1999, and presented some visual identity problems that they wanted to solve.
The main challenge was to refresh a logo that the owners wanted to keep has the brand main reference. The approach went through building a passage from the use of the logo to a more clean and modern representation of the brand. This process started in 2013, and you can see its results in todays communication of the brand.
