GAD.
“Giselle, Escola de Bailadol” had over a 30 years tradition teaching ballet, the school directors wanted to take some distance from the classic identity that the school had, showing a new and more energetic school, without leaving it behind its classic ballet heritage.
The main challenge was to keep the naming identity of the school. The option was to keep “Giselle” and change the “Ballet School” signature, by something more modern and up to date with the new school philosophy and approach to dance.
